1. Expedia
Expedia is a giant US online travel player that has, unlike many of its competitors, adapted exceptionally well to the UK market. The site offers a wide variety of flights, hotels, package holidays , car hire etc but where they specialize is in the ability to allow you to create your own holiday by combining these elements so you are effectively tailor making your own trip. With deals galor and a great weekly newsletter Expedia is definately one to watch. So what, I hear you ask, makes Expedia numero uno and worthy of the top position in the list. Well, In addition to the above Expedia also offer a wide variety of user friendly facilities on the site like the ability to filter results of hotels by ammenities like "air conditioning" or "pool". They also offer user ratings to allow you to see what other customers think and read about their experiences. They also offer some financial benefits like the ability to split payments and there is no credit card fee, which if you are spending a couple of thousand pounds is actually well worth having. So in short we feel that Expedia offer the overall best combination of great product choice, cost savings facilities like no CC fees combined with a website that makes it easy to make the right decision on what you want.